Pinterest is an up and coming social media outlet. Its becoming more popular each day, with more than 12 million users posting pictures to the image-based social network. It’s important to make sure images grab the attention of fellow Pinterest users, if you want to be successful. A properly optimized pin can make all the difference between 50 repins or no repins.

Here are a few tips.

  1. Upload Your Own Images
    Repinning Images is a good idea but is less likely to go viral
  2. Use your targeted key phrase as the image name
    IE: DSC0095884.jpg vs 2013-Yamaha-Grizzly-700-EPS.jpg
  3. Pin from a variety of sites instead of only one specific site.
    It’s all about social media love and passing that love on through re-pinning, liking and commenting. It multiplies where you images will appear.
  4. After uploading an image, edit your pin to include a link.
    As default Pinterest doesn’t add any link to uploaded pins. Don’t waste a great opportunity to get traffic.
  5. Pinterest descriptions can use up to 500 characters, but a long description annoys many of the loyal users who feel it messes up their Pinterest grid.
    Instead settle for a short caption using major keywords and add more info in the pins comment section.
  6. Research Pinterest to see what catches your eye and drives you to engage with the image.
    More engagement=more followers=more power
  7. Don’t forget that Pinterest is social media and not an advertising platform.
    Be social by commenting, liking and re-pin other people’s images. Be a good netizen.
  8. Create a varity of different boards and use keyword rich names.
    A board titled “Foods I like” is less enticing than “Delicious Chocolate Chip Cookies”
  9. Add the “Follow” button and the “Pin It” button to your websites.
    Social media is meant to be shared and they might as well share your content.
  10. Be yourself and express your personality as well as your brand.
    Highlight and capture your own unique voice.

You can follow my pinboard here