Due to the push back from fans and the blogosphere. Brandt Anderson fesses up to the Michael Jordan hoax and apologizes. Anderson’s blog offers up an extremely lame apology.

According the Anderson’s blog, he tried to let the fans down easy.

In every interview I said if Jordan did not show we would have a backup that would be entertaining. I promised it would be worth attending.

Watch a lame apology on KSL

Deadspin went further and called him a shyster and included this quote from Brandt Anderson.

We wanted to test the strength and effectiveness of viral media by putting him out in Provo with bodyguards, and some hype,”

[Anderson] said. “I always assumed it would be uncovered very quickly that it was a hoax.

I also liked Deadspin’s description of this ploy.

What he tested was the strength and effectiveness of P.T. Barnum’s old adage, and it passed with flying colors. There’s a shameless liar born every minute.

I wonder if this publicity stunt is worth the backlash from the fans?

In retail there is a scam called the bait and switch which is against the the law. The scam is easy a retailer advertises a low price product that is in limited supply or non-existent but then in store the company up sells the customer to a more profitable product. I view this bait and switch as exactly the same and its despicable. Offering up the legendary Michael Jordan and giving the fans an impostor is a sham and a despicable one at that.

Video of the Utah Flash Michael Jordan Hoax promotional half time show.

Sporting News summed it up pretty well.

The moral of the story is pretty easy: The internet is a menace, you can fool a lot of people when M.J.’s name is involved, and because of hair-trigger web journalism, some people were duped into attending a D-League game. The power we wield here can sometimes be overwhelming.

NBA Development League President Dan Reed Statement on Utah Flash Promotion:

“On behalf of the NBA Development League, I apologize to our fans for a Utah Flash promotion that never should have happened. This promotion was clearly ill-conceived. Brandt Andersen, the Utah Flash owner, has apologized to the Flash fans and has reached out to Michael Jordan to apologize to him as well.

The Flash will refund the price of the tickets and has also offered free tickets to an upcoming Flash game to everyone who was in attendance at Monday night’s game.”