Breast cancer awareness campaign has Facebook users spotting color updates and is leaving men confused.

So what the hell is going on? Apparently women of bra wearing ages are supposed to post their bra colors online to boost awareness.

A message claiming to be a cancer awareness campaign is spreading through Facebook inbox messages, encouraging women to post the color of the bra they’re wearing in hopes of getting people talking about breast cancer.

The bro color I am wearing today is clear…

For those who need to know The National Breast Cancer Foundation

There is also the Other Cancer that affects only men.