Wednesday, December 28, 2005
You Don't Bring Me Flowers....
Savemyass.com
Save My Ass is a personal assistant that helps you make your girlfriend or wife happy by sending her flowers on your behalf, on a regular but semi-random basis.
So what makes this site so ingenious?
#1 Girls seem to enjoy flowers more than anything on the planet. Flowers have that magical ability to change your significant others mood like nothing else. The site provides a simple method of getting the zero back into hero mode again.
#2 The business model is creative. Imagine creating a business that adapts well with the web. Millions of people already order flowers online. People are comfortable with the business model. This business automatically asks for a repeat sale every to every customer every 4-6 weeks for 12 months. That is 10-12 sales requests per customer per year. Repeat business is the most profitable. It takes less effort to convince a previous customer to buy again. I am sure this site is 100% automated thus reducing costs and its available 24/7/365 with little overhead.
This is a great business example of finding a niche, a man’s need to repent to his woman. It takes a process men already hate to do, buying flowers and creates a fast and easy way to solve the problem through e-commerce. It generates its own method of sustaining business with low cost measures to bring back repeat customers by offering a service to reorder flowers every so often. Genius! It is simply genius.
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