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Wednesday, September 03, 2008

Google Chrome...

Google stuns the world and releases its own web browser called Chrome.

Why would Google enter the fray that has been one of the little darlings of Microsoft?

Google has grown up to become the dragon slayer. It has done what other companies only dreamed of and that is put a serious nick in the beast. Netscape failed.. Apple hasn’t done it. Linux hasn’t done it. IBM couldn’t do it. Google has grown up to be a formidable force.

Google’s core business has been search. Selling Search as in AdWords, Buying Search as in AdSense. Google has been a true hi-tech company since day one. The founders have understood that information is a key to our lives. The brilliance of Google is to attract the best and the brightest. Google then created a method of innovation by allowing its employees to use part of their day to pursue their pet projects. Enter the next phase of Google.

Google expanded to mapping Google Earth and Google Maps and making rival Mapqwest look antiquated. I think from day one the founders of Google have had an eye on the prize, Microsoft. All the while as Google advanced technology it has been meddling with Microsoft by cutting inroads into different portions of Microsoft’s business. . And then the shot heard round the world… Google Docs comes online pushing into the Microsoft inner sanctum stream of profit. What a free albeit with ads legitimate Office platform? Microsoft has been caught off guard by thinking they could continue growing by keeping all the apps tied closely with the Windows Operating system. The past 20 years of anti-trust litigation has taken a toll on Windows and what possible may be the chink in the armor of Bill Gates’ juggernaut; for Microsoft was once a Google where the stock had no downside. Google has the vision to be a focused company that embraces new technology. Google is not Windows centric, Mac centric or even Linux centric and its not even device centric but user centric. This means that Google has made itself a universal application for computers, thin clients, PDA’s, Mobile Devices etc. If Google can keep the user the focus then it will be successful.

All of Google’s forays into different areas of the end user experience have been a method to build and nurture the core business of search engine. Knowledge is power according to Sir Francis Baconin Religious Meditations, Of Heresies 1597. What better way to learn the habits of search then by creating a network of metric gathering methods. Learn about the people you serve through surveillance. Google uses its search engine to gather metrics about searching habits of people. Later they invested in Urchin software, a company who developed a very good website metrics system and creates Google Analytics as metric gathering piece gathering information from the web server side of the internet. These tools are free and are used to help refine the core business of Google that being of course data search.

In recent years Google has supported Firefox and the Mozilla group. Google understands that competition is good for the consumer especially if you believe the PR that Google is spinning. I think this is true but that said Google is also being self-serving. Google is looking out and beyond what the likes of Apple and Microsoft are seeing. It sees a future with a variety of devices that need content everything from mobile devices like phones, pdas and gps units to computers and cars etc. The Google business model is simple but yet has many facets including the management of mountains of data public and private. Google has invented something that is very important: finding the gems in the large massive rocks of data flowing around in the digital universe.

Now if Google’s launch of Chrome goes well it shall be an exciting day for web browsing for competition brings out the best products. I will review Chrome in the next few weeks but if it can deliver on one of its promises of only crashing a tab and not the whole browser I will be truly impressed.

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